About Susan Kassab

Susan Kassab, Consulting Director, focusEDU.

Susan joined focusEDU in 2021 after having served in higher education for more than 30 years. She brings a wealth of experience in all sectors of enrollment management and marketing. Her last position prior to assisting the leaders of higher education as a focusEDU consultant was as Vice President for Enrollment Management and Marketing at the College of St. Rose.

As a seasoned practitioner, Susan has succeeded in a number of key areas of enrollment management and has built skills that include; Comprehensive Enrollment Management and Marketing; Institutional Strategic Visioning; Enterprise Systems Analysis and Integration; Specialized recruitment in the international, transfer, military, graduate, and adult markets; Internal and External Partnership Development and Change Management.

Susan earned her Bachelor of Arts in Communications from Elizabethtown College in Elizabethtown, Pennsylvania, and her master’s in education at Widener University in Chester, Pennsylvania. She is a long-time resident of Wallingford, Pennsylvania and serves in a few capacities at Media Presbyterian Church.

Increase Enrollment by Diversifying Student Cohorts

  Increase Enrollment by Diversifying Student Cohorts Increase enrollment by diversifying student cohorts. While higher education continues to face headwinds driven by economic, demographic, and social shifts, we are beginning to see some positive trajectory in key areas, according

Financial Aid Modeling – Do You Have It Correct?

Education is Important:  The Challenges of Financial Aid First, a little stroll down Memory Lane -- in the 1980’s and 90’s, the cost of attending private institutions outpaced the inflation rate, making it harder for institutions to enroll students.

Financial Aid Equity and Institutional Revenue Impact

Financial Aid Strategies and College Revenue Impact In the 1980’s and 90’s, the cost of attending private institutions outpaced the rate of inflation, making it harder for institutions to enroll students. The cost was far greater than what families

CRM Engage and Enroll Students

ENGAGE AND ENROLL STUDENTS USING YOUR CRM We are in the midst of a paradigm shift in higher education; demographic cliffs, declining international student enrollment, a pandemic, testing changes, and a whole new generation of students