About Susan Kassab

Susan Kassab has served in the higher education arena for more than 30 years and brings a wealth of experience in all sectors of enrollment management and marketing. She joined focusEDU after serving as a Vice President for Enrollment Management and Marketing.

Susan has worked for medium and small liberal arts institutions in both the Dean and Vice President roles. Most recently, she served as the Vice President for Enrollment Management and Marketing at the College of Saint Rose in Albany, NY. A Philadelphia region native, Susan has contributed her knowledge and skills to Widener University, Saint Joseph’s University and Neumann University. While at Saint Joseph’s University, Susan organized and led the new Graduate Division under Enrollment Management, leading joint recruitment opportunities and creating degree options for the Graduate Schools. She also led the internationalization efforts and managed two overseas offices. More recently, Susan has created a more effective application review process, increased communication, and a more robust digital marketing effort by aligning processes and procedures within the admissions, CRM and Marketing arenas. She has also worked with ELS Educational Services, delivering strategic international enrollment management plans and enrollment to partner colleges and universities.

As a seasoned practitioner, Susan has succeeded in a number of key areas of enrollment management and has built skills that include; Comprehensive Enrollment Management and Marketing; Institutional Strategic Visioning; Enterprise Systems Analysis and Integration; Specialized recruitment in the international, transfer, military, graduate, and adult markets; Internal and External Partnership Development and Change Management.

A comprehensive enrollment professional, Susan is a member of and served in several professional associations; The National Association for College Admission Counseling (NACAC), Association of International Educators (NAFSA), Association of International Education Administrators (AIEA), The Association for Graduate Enrollment Management (NAGAP) and the Pennsylvania Association for College Admission Counseling (PACAC). She has served and presented on a wide range of topics including Strategic Planning, Internationalization, and Best Practices in College Recruitment.

Susan earned her Bachelor of Arts in Communications from Elizabethtown College in Elizabethtown, Pennsylvania, and her master’s in education at Widener University in Chester, Pennsylvania. She is a long-time resident of Wallingford, Pennsylvania and serves in a few capacities at Media Presbyterian Church.

CRM Engage and Enroll Students

ENGAGE AND ENROLL STUDENTS USING YOUR CRM We are in the midst of a paradigm shift in higher education; demographic cliffs, declining international student enrollment, a pandemic, testing changes, and a whole new generation of students